The blog.
Plain-English notes on using SI in a real estate business: what to try first, the prompts I use, and the guardrails that keep it safe. Written for agents anywhere in the world.
Every enquiry gets a reply draft: how real estate agents can use Claude to answer buyers and sellers faster
Unanswered enquiries cost agents business. Here's how to have Claude find every enquiry you haven't replied to and draft a reply in your voice, ready for you to check and send.
The 6am morning debrief: how to set up a daily Claude summary of your emails, leads and appointments
Set Claude up once as a scheduled task and get one short summary each weekday morning: urgent emails, replies owed, leads waiting and today's appointments with what to prep.
Connect your email and calendar: the day Claude stops being a chatbot for real estate agents
Connect Gmail and Google Calendar to Claude and it can see what's actually happening in your week. It reads, it drafts, and it never sends without you. How to set it up, plus a safe first prompt.
Receipts to a spreadsheet: how real estate agents can use Claude to sort tax time
Put your receipts in one folder and Claude reads every one into a spreadsheet with date, supplier, amount, GST and category. Anything it's unsure about goes on a separate tab so you only check those.
Appraisal prep in 2 minutes: how real estate agents can use Claude to build a one-page appraisal brief
Put your appraisal notes, comparable sales and council info in one folder and have Claude turn them into a one-page brief, so you walk in knowing the numbers.
Don't give AI your whole computer: the one-folder rule every real estate agent should follow with Claude
Connecting Claude to your whole computer is a risk you don't need to take. Set up one Claude Work folder, keep approvals on, and use a safe prompt that keeps it inside the lines.
Claude Projects for real estate agents: stop repeating yourself every chat
If you explain your business to Claude at the start of every chat, a Project fixes that. Set your details, voice and rules once, and every chat inside it already knows them.
Make it sound like you: how to teach Claude your writing voice as a real estate agent
If Claude writes like a robot, it's because it's never seen how you write. Paste three of your own messages, get it to describe your voice, then use that every time it writes for you.
Your first real job in Claude Chat: turn listing appointment notes into a portal-ready description
Stop asking Claude questions and give it a job. Paste your listing appointment dot points into Chat and get back a warm, honest property description, with a ready-to-copy prompt.
Ask it vs give it a job: the first thing every real estate agent should understand about Claude
Most agents only ever ask Claude questions. The real shift is giving it a job with a folder of your files. The difference, plus a safe first prompt.